Competition entry for institutional branding.
The Budapest History Museum (BTM) brings together the cultural layers of the capital, scientific research, the communication and preservation of museal values, collection management, and storage. Transparency and connections between affiliated institutions and academic fields extend throughout the entire structure. A central element is the “time capsule.” The core element of the visual identity is a visually intuitive geometric symbol system. The brand elements for BTM, its member institutions, and the collection were created based on a 3-unit grid system. The visual identity seeks to represent the concept of the number 3 in terms of time, space, and form. The basic element of the logo is the 3-part frame. The unique symbols of each member institution appear at the center of the frame. The chosen primary typography complements the geometric forms. The secondary typeface, with its distinct style, functions as an additional focal point. Visual markers and codes can be generated from the elements of the symbol system. Based on parameters, an artifact or work of art can be visually modeled.Simple shapes can be transformed into more complex creative elements while maintaining a sense of transparency. Visual consistency is preserved during the 3D rendering of the logo, thereby strengthening the brand. The 3D logo can be adapted for use on installation objects and outdoor furniture.
client: Budapest History Museum, 2 Szent György Square, Building E, Budavári Palace, 1014 Budapest
project year: 2021
project year: 2021
